Privacy Policy SOP

Ward Meadows Plant (Carlisle) Ltd ("We", “Our”,”Us”) are pleased to see that you are interested in our website. The protection of your privacy is important to us. Below you will find detailed information about the way we use your data.

Name and contact details of the data controller (as defined under data protection legislation)


Ward Meadows Plant (Carlisle) Ltd
Allenbrook Road
CA1 2UT Carlisle

sales@wmplant.co.uk Telephone: 01228 536391

Purpose of collecting, processing and using your personal data

Any of your personal data that become known to us while visiting our website and making reservations/purchase orders (hereinafter: purchase orders) are treated by us in accordance with the relevant legislation on the protection of personal data; they will be used confidentially by us at all times and will only be collected, processed and used to

(a) ensure the functional operation of the website,
(b) safeguard our own legitimate business interests concerning the provision of consultancy and support for our customers and to ensure customised product design.

In addition to the above, any data you share with us through the ordering procedure will be used by us solely in order to complete and process your purchase order.

Legal basis for the processing of personal data

Data processing takes place in compliance with the EU General Data Protection Regulation (hereinafter: “GDPR”) and on the basis of the following legal principles:

● In cases where we obtain your consent to processing transactions in respect of your personal data, data processing is based on GDPR article 6 (1a).
● Any data that you share with us in the context of purchase orders and which are required for the fulfilment and/or handling of those orders will be processed by us in compliance with GDPR article 6 (1b).
● If data processing is necessary so that we can meet specific legal obligations, then such data processing is based on GDPR article 6 (1c).
● In cases where data processing is required by vital interests of the data subject and/or some other natural person, data processing will take place in compliance with GDPR article 6 (1d).
● If data processing is required to safeguard a legitimate interest of our company or a third party and if they are not in conflict with overriding interests, fundamental rights and/or fundamental freedoms of the data subject, data processing is based on GDPR article 6 (1f).

Retention period, data erasure and blocking of data

On completion of the purchase order, your data will not be used for any other purpose and erased after the retention periods established under tax and commercial law, unless you have expressly consented to the further use of your data.

Moreover, your data will always be deleted as soon as your consent ceases to be available or as soon as they are no longer required for the purpose of data processing. If your data are no longer needed for this purpose and/or your consent is no longer available, thus removing the legal basis, but if your data nevertheless need to be stored further, due to existing statutory, official or contractual obligations (e.g. warranty commitments or financial accounting), data processing will be restricted through the marking and blocking of those data.

Log files

Whenever you visit our website, usage data are transmitted by your internet browser and stored in server log files. Records stored in this way contain the following data: date and time of call, name of site called, IP address, source URL from which you reached our site, type and version of the web browser you used, operating system used by you. Those data will be used exclusively for the purpose of technical communication and to ensure technical operation; once the use of our website has come to an end, they will be erased subject to the proviso of possible statutory retention duties. The legal bases are our fulfilment of statutory obligations concerning data security, our legitimate interest in the technical functioning of our website, the removal of malfunctions and the warranting of security.

Use of cookies

To make visiting our website attractive and to allow the use of certain functions (e.g. purchase orders), we have placed so-called cookies on some of our web pages.

When you call up our website, you are notified of our use of cookies through an info banner, which also draws your attention to our data privacy policy once more.

The legal bases for data processing with the use of cookies are your consent and/or our legitimate interest in the technical functioning and improvement of our range of services.

Internet Explorer: https://support.microsoft.com/en-gb/products/windows?os=windows-10
Google Chrome: https://support.google.com/accounts/answer/61416?hl=gb-en
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: https://support.apple.com/en-gb/HT201265

Note the following list of the most important cookies which we use, together with their purpose:

Image Text

Web analysis using Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. (hereinafter: "Google"). Google Analytics uses so-called “cookies”, i.e. text files which are saved to your computer and allow us to analyse the use of the website. The information that is created by cookies on your use of our website is usually sent to a Google server in the United States, where it is then stored.

However, if you have activated IP anonymisation for this website, your IP address will not be sent without first being truncated by Google within the Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the United States and then truncated there. Acting at the website operator’s request, Google uses this information to analyse your use of the website, to set up reports on website activities for us as site operators and to provide us with other services connected with website and internet use. The IP address which Google Analytics sends via your browser will not be linked by Google with any other data it may have. You have the option of preventing the storage of cookies through suitable settings in your browser software; please note, however, that this may prevent you from using all the functions of this website to their full potential.

Furthermore, if you wish to prevent the collection of data generated by cookies and relating to your usage of the website (incl. your IP address) by Google and if you wish to opt out of such data being processed by Google, you can download and install a browser plugin from the following link http://tools.google.com/dlpage/gaoptout?hl=en. Further details are available at https://www.google.com/analytics/terms/gb.html and at http://www.google.com/policies/privacy.

You can find more information on the Terms of Use and the Privacy Policy at https://www.google.com/analytics/terms/gb.html and at www.google.com/intl/de/analytics/privacyoverview.html.

To allow the anonymised collection of IP addresses, Google Analytics has been extended to include the code “gat._anonymizeIp();”, so that IP addresses only undergo further processing in truncated form and data cannot be related to specific persons.

Data collected via the web analysis service Google Analytics are also used by Andreas Stihl AG & Co. KG for the optimisation and improvement of this website.

The legal bases are your consent and/or our legitimate interest in analysing the use of our website and the resulting improvements to our range of services.

Use of remarketing or “similar target groups” function of Google Inc.

On our website we use the remarketing or “similar target groups” function provided by Google Inc. (hereinafter: “Google”). By using this feature, providers can send visitors to the website targeted advertising, in other words interest-based adverts personalised for site visitors – adverts which appear when they visit other websites in the Google Display Network. In order to carry out this analysis of website usage, which forms the basis for the creation of interest-based advertisement (remarketing), Google uses so-called cookies. To this end, Google stores a small file containing a sequence of numbers in the browsers of site visitors. The file captures the number of visitors to the website as well as anonymous data on site use. No personal data from the website users will be stored. On subsequent visits to other websites in the Google Display Network, advertisements are displayed that take into account the products and information viewed by the visitor on previously visited websites. Furthermore, if you wish to prevent the collection of data generated by cookies and related to your usage of the website (incl. your IP address) and if you wish to opt out of such data being processed by Google, you can download and install a browser plugin from the following link: http://tools.google.com/dlpage/gaoptout?hl=en

To permanently disable the use of cookies by Google, click the following link and download and install the plugin provided: https://www.google.com/settings/ads/plugin. Alternatively, you can disable the use of third-party cookies by visiting the deactivation website of the Network Advertising Initiative under http://www.networkadvertising.org/choices/ and implementing the further details about an opt-out that are provided. Additional information on Google Remarketing and Google's privacy policy can be found at: http://www.google.com/privacy/ads/.

The legal bases are your consent and/or our legitimate interest in analysing the use of our website and the resulting improvements to our range of services.

Use of Google Adwords Conversion Tracking

As a Google AdWords customer, we use Google Conversion Tracking, an analytics service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"). Google AdWords places a cookie on your computer ("conversion cookie") if you have reached our website via a Google ad. These cookies lose their validity after 30 days and are not used for personal identification. If you visit certain pages of us and the cookie has not expired, we and Google may recognize that someone clicked on the ad and was redirected to our site. Each advertiser receives a different cookie. Cookies can not be tracked through the websites of advertisers. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Advertisers will see the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users.

If you do not want to participate in the tracking, you can object to this use by preventing the installation of cookies by a corresponding setting of your browser software (deactivation option). You will not be included in the conversion tracking statistics.

For more information from Google, please visit: http://www.google.com/policies/technologies/ads/, http://www.google.com/policies/privacy/.

The legal bases are your consent and/or our legitimate interest in analysing the use of our website and the resulting improvements to our range of services

Microsoft Bing

In addition, we also use Microsoft Conversion Tracking (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). It means that Microsoft Bing Ads places a cookie on your computer if you have reached our site via a Microsoft Bing advert. This enables us and Microsoft Bing to see that someone has clicked on an advert, that they have been forwarded to our website and that they have reached a certain target page, which was specified in advance. It only tells us the total number of users who have clicked on a Bing advert and have subsequently been directed to the target page. This procedure does not provide any personal details concerning the user’s identity. Should you not wish to participate in the tracking process, you can reject the placement of such a cookie, e.g. via the browser setting that generally disables the automatic placement of cookies. Further details on data protection and cookies used by Microsoft Bing can be found on the Microsoft website, at https://privacy.microsoft.com/en-GB/privacystatement

The legal bases are your consent and/or our legitimate interest in analysing the use of our website and the resulting improvements to our range of services.

DoubleClick by Google

DoubleClick by Google is a service offered by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: “Google”). DoubleClick by Google uses cookies to present relevant adverts to you. Your browser is assigned an anonymous identification number (ID). This number is used to monitor which ads appear in your browser and which ads have been viewed. The cookies do not contain personal information. DoubleClick cookies only allow Google and its partner sites to display ads that are relevant to you, based on your previous visits to our website or to others on the internet. The information created by the cookies is sent for analysis to a Google server in the United States and is stored there. Google only sends data to third parties if there is a basis in statutory regulations or if this is required for contract data processing. Under no circumstances will Google combine your data with other data collected by Google. By using this website you declare your consent with the processing of your data by Google, in the aforementioned manner and for the aforementioned purpose. You have the option of preventing the storage of cookies through suitable settings in your browser software; please note, however, that this may prevent you from using all the functions of this website to their full potential. Further details on DoubleClick's data privacy can be found here: https://policies.google.com/?hl=en. Furthermore, if you wish to prevent the collection by Google of data generated by cookies and related to your use of the website and if you wish to prevent the processing of such data by Google, you can download and install a browser plugin at https://support.google.com/ads/answer/7395996?hl=en,

The relevant browser plugin can be downloaded and installed under Ad Settings, Extension of DoubleClick Activation, Available Browser Plugins. Furthermore, if you wish to prevent the collection by Google of data generated by cookies and related to your use of the website and if you wish to prevent the processing of such data by Google, you can download and install the browser plugin available here.

The legal bases are your consent and/or our legitimate interest in analysing the use of our website and the resulting improvements to our range of services.

Sharing personal data in the context of order processing

if such data sharing is required for the delivery of your goods, your data is passed on to the relevant shipping company that has been instructed. To handle payments, we disclose your payment details to the partner company and/or credit institution that deals with payments. The payment transaction runs via PayPal as a service provider (PayPal (Europe) S.à r.l. & Cie, S.C.A., 5th floor, 22-24 Boulevard Royal, L-2449 Luxembourg). Details on data protection at PayPal and the data privacy policy of PayPal (Europe) S.à r.l. & Cie, S.C.A. are available on the PayPal website, www.paypal.com. To conduct the relevant payment transaction, we send the following data to PayPal: items purchased and total purchase price.

The legal basis for data processing is the purpose of executing a contract (i.e. order processing).

Data security

As part of the ordering process, your personal data are encrypted and transmitted over the internet. We implement the usual recognised technical and organisational measures to secure our website and other systems against loss, destruction, access, modification and distribution of your data by unauthorized persons, yet we do so without being able to guarantee total protection. Access to your customer account is only possible on entering your personal password. You should keep your access details confidential at all times and close the browser window when you have finished your session with us, especially if you share your computer with others.

Rights of data subjects

As a data subject you are entitled to the following rights:

Contact person

You can contact us directly if you have any questions about the collection, processing or use of your personal data or concerning information, rectification, blocking or erasure of data or about the revocation of any consent you have given. Our contact details can be found in the publication details.

Contact details of appropriate person for Data Protection queries


Ward Meadows Plant (Carlisle) Ltd
Allenbrook Road
CA1 2UT Carlisle
sales@wmplant.co.uk Telephone: 01228 536391

Data Privacy Policy last updated: May 2018